The problem

30 to 50% of your visitors reject cookies. They're not gone. They're invisible.

Consumer behavior

Regulation

Why now?

Consent and insight are already declining. Not in the future, but now! Policy changes, stricter enforcement and shifting visitor behavior have been pushing the numbers down for years. AI agents that will soon decide automatically and generically on the visitor's behalf will only accelerate this further.

Policy

Enforcement

AI Agents

The solution

People grant you tailored consent through their Upod: from cookie profile and basic profile to household composition and clothing sizes. Validated and made transparent by the user themselves.

Our partners

Upod value for ecommerce

Less friction
Better conversion
Higher order value
Fewer returns

More for ecommerce

The Upod value for publishers

Less friction
More insights
Higher engagement and ad revenue
Works with your existing setup

More for publishers

How Upod works in three steps

1

The visitor sets their preferences once, for free, in their Upod Cookie Profile. Upod's Consent Agent fills it in automatically everywhere. Convenience for the user, who never sees cookie banners again.

2

Sites that work with Upod get access to validated, consented data profiles. Without cookies, for everyone: acceptors, rejectors and everything in between.

3

Simple integration in or alongside your existing stack. Connected directly to your CMP, as a choice alternative within the cookie banner itself, behind the banner for those who already chose "reject all", or as (federated) login/SSO.

Turn compliance into a competitive advantage

63%

of users consented data access for multiple platforms directly after onboarding

92%

of users used Upod multiple times per week

Trust & regulation

Utonomy works with the SNDK Foundation, an officially recognised EU data intermediary (EU Data Governance Act). Ready for the GDPR Omnibus (article 88b). Deployable in line with EDPB guidelines as an alternative for cookie rejectors.