Time for a U-turn.
Lift your consent rates and see who you're missing right now.
Three trends that impact performance
80%
In the Benelux and DACH, more than 80% of digital advertising euros go to Big Tech.
34 - 47%
traffic loss at publishers due to AI
2 tot 4%
Percentage point decline in consent year-over-year
AI accelerates the three forces
Soon it won't be your reader visiting your site, but their agent. No cookie, no consent, no ad.
Less market share. Less traffic. Less consent. Year after year.
Engagement depends on insight. Insight depends on consent.
Three Upod levers
Higher engagement
People deliberately grant your brand access to their data and preferences. And that intent is worth more than any inference.
Stop consent erosion
Once stored in the Upod, consent travels with every visit. The cookie banner disappears, the erosion stops.
Insight, even without cookies
Even cookie-decliners share a data profile through their Upod, on their own terms. Potentially tripling eCPM on that segment.
What publishers gain.
Rebuild engagement with your visitors
A clear alternative to tracking delivers richer recommendations, longer sessions and visitors who return because they set it up that way themselves.
Stay compliant and go beyond
Privacy by design and GDPR-proof out of the box. Sensitive data stays with the user, so the breach risk doesn't stay with you.
Recover lost ad revenue
Consented data flows straight into your ad server: better segmentation, higher eCPMs, stronger revenue.
Raise the quality of personalisation
No costly lookalike models. Real preferences and real intent, ideal for editorial, commercial and AI-driven personalisation.
Regulation as a lever, not a burden
Regulator-proof, including the upcoming Omnibus. Lower compliance risk. Not despite Upod, but because of it.
Works within or alongside your existing setup
Tested with CMPs and ad networks. No stack replacement needed.
Implementation takes minutes.
Add “Sign in with Upod” next to your login or cookie banner.
Or connect to Upod users ‘underwater’ asking for their personal data when they visit your store (SSO).
Users authenticate with Upod, manage their personal data access permissions, entering your shop with ready-to-use session data, instantly and compliantly.
A future-proof foundation for media
AI is reshaping how audiences read, listen, watch and engage information.
Upod helps publishers build and scale a new standard for the open web: relevance without surveillance, value without dependency and growth build on trust. Not personal data harvesting.
Join the movement and support (re)leveling the EU playing field.