Time for a U-turn.
Lift your consent rates and see who you're missing right now.
Three trends that impact performance
80%
In the Benelux and DACH, more than 80% of digital advertising euros go to Big Tech.
34 - 47%
traffic loss at publishers due to AI
2 tot 4%
Percentage point decline in consent year-over-year
AI accelerates the three forces
The arrival of personal agents will only speed this up.
Less market share. Less traffic. Less consent. Year after year.
Engagement depends on insight. Insight depends on consent.
Three Upod levers
Higher engagement
People actively choose to set their own terms and give your brand access to their data. That intent is measurable and more valuable to every editor and advertiser in your stack.
Stop consent erosion
Consent stored once in Upod is automatically injected into your CMP on every returning visit. They never see your cookie banner again. Permanently out of the revoke-risk and erosion pool, with less friction on both sides.
Insight, even without cookies
Even people who reject cookies still grant access to a data profile through their Upod: session-based and on their own terms. That can immediately triple eCPMs on that segment. No one is left out: inclusive by design.
What publishers gain.
Rebuild engagement & market share
Offer your visitors a clear alternative to tracking.
Deliver richer content recommendations, higher CTR’s, longer sessions, stronger loyalty resulting in increasing advertising yield.
Stay compliant and go beyond
Upod is privacy-by-design and GDPR-compliant by default.
Reduce compliance risks, stay ahead of new regulations, and limit exposure to data breaches, because sensitive data stays under user control.
Recover lost ad revenue
Consented, first-person data feeds directly into your ad server. Better segmentation, higher eCPM’s, improved yield lead to stronger advertisement returns.
Increase personalisation quality
No (expensive) predictive profiles, or lookalike modelling. Just real user demographics, preferences and intent based on real permission and trust. Ideal for editorial, commercial and AI driven (hyper)personalisation.
Regulation as a lever, not a burden
Regulator-proof, including the upcoming Omnibus. Lower compliance risk — not despite Upod, but because of it.
Works within or alongside your existing setup
Tested with CMPs and ad networks. No stack replacement needed.
The mechanism in short
In the cookie banner itself
Upod as an alternative next to Accept/Reject.
Behind the banner, for existing rejectors
A minimalist Upod notice still makes contact possible.
As (federated) login/SSO
Visitors log in with their Upod instead of creating a new account.
A future-proof foundation for media
AI is reshaping how audiences read, listen, watch and engage information.
Upod helps publishers build and scale a new standard for the open web: relevance without surveillance, value without dependency and growth build on trust. Not personal data harvesting.
Join the movement and support (re)leveling the EU playing field.