Time for a U-turn.
Lift your consent rates and see who you're missing right now.
Forces that impact performance
Big Tech is taking a growing share of the pie.
In the Benelux and DACH, more than 80% of digital advertising euros go to Big Tech. Local publishers are fighting over an ever-shrinking remainder.
Google googles for itself.
AI Overviews now appear on 13% of all searches, with CTR dropping from 15% to 8% when they show up. Search traffic to publishers fell 34% between December 2024 and December 2025. Mid-sized publishers lost 47% of their search traffic in a single year, with a further expected decline of 43% over the next three years.
Consent rates are eroding.
2 to 4 percentage points per year, with 2 to 3x lower eCPMs on non-consented traffic. Every percentage point of decline eventually costs a mid-sized publisher hundreds of thousands of euros.
AI acceleration.
The arrival of personal agents will only speed this up.
Less market share. Less traffic. Less consent. Year after year.
Engagement depends on insight. Insight depends on consent.
Three Upod levers
Higher engagement.
People actively choose to set their own terms and give your brand access to their data. That intent is measurable and more valuable to every editor and advertiser in your stack.
Stop consent erosion.
Consent stored once in Upod is automatically injected into your CMP on every returning visit. They never see your cookie banner again. Permanently out of the revoke-risk and erosion pool, with less friction on both sides.
Insight, even without cookies.
Even people who reject cookies still grant access to a data profile through their Upod: session-based and on their own terms. That can immediately triple eCPMs on that segment. No one is left out: inclusive by design.
What publishers gain.
Rebuild engagement & market share
Offer your users a clear alternative to tracking.
Deliver richer content recommendations, higher CTR’s, longer sessions, stronger loyalty resulting in increasing advertising yield.
Stay compliant and go beyond
Upod is privacy-by-design and GDPR-compliant by default.
The mechanism in short
In the cookie banner itself
Upod as an alternative next to Accept/Reject.
Behind the banner, for existing rejectors
A minimalist Upod notice still makes contact possible.
As (federated) login/SSO
Visitors log in with their Upod instead of creating a new account.
Ready to turn lost insight into better performance?
A future-proof foundation for media
AI is reshaping how audiences read, listen, watch and engage information.
Upod helps publishers build and scale a new standard for the open web: relevance without surveillance, value without dependency and growth build on trust. Not personal data harvesting.
Join the movement and support (re)leveling the EU playing field.
