Up to 60% of your audience rejects cookies. That means lost ad revenue — and lost precision. Upod changes that. Your audience stores their own data and decides who gets private, anonymized access. You get first-hand data. They keep their privacy. Everyone wins.
Cookie banners, ad blockers, and privacy regulations have made it harder than ever to understand who’s visiting your site. The result: lower CPMs, less effective targeting, and shrinking margins. Upod helps you overcome this challenge by giving you direct, consent-based access to high-quality user data — all without relying on third-party cookies or invasive tracking.
Every verified Upod user can share basic profile information — all consented and pseudonymised.
We offer custom packages for additional data points — such as interests, engagement behavior, or purchase intent. For extended access or integration with your personalization systems, contact us for tailored pricing and setup.
With Upod, users share verified data from their own Personal Online Data storage (POD). Every session you gain high-quality insights into interests, preferences, and demographics — explicit validated and consented data without identifying individuals.
Provide a clear alternative to tracking cookies. With Upod, users stay in control of their data — building transparency, loyalty, and long-term trust in your brand.
Rebuild your ad performance by accessing relevant, consent-based targeting data that feeds directly into your advertising servers. More accurate data means better segmentation, stronger CPMs, and renewed advertiser confidence.
As users connect their Upod across multiple platforms, you gain access to broader, consent-based insights than traditional data collection allows.
Upod is **privacy by design** and **GDPR-compliant by default**. Our infrastructure keeps pace with European regulations, so you can focus on content and revenue, not legal risks.
By design, Utonomy runs on the trusted infrastructure van Stichting Nederlandse Datakluis, a foundation subsidised by the European Union.
Offer “Sign in with Upod” as a third option next to Accept or Decline. Visitors who choose this option sign in to Upod, consent to share data, and return to your site with pseudonymised, ready-to-use insights.
Add “Sign in with Upod” beside your existing login. Users are redirected to Upod for consent and authentication — and when they return, your systems instantly connect to the Upod API for anonymised session data.
Display a lightweight Upod sign-in prompt after a user declines cookies. It’s an alternative that lets them share data on their own terms, without compromising privacy.
There has never been a better time to rethink how digital media handles data. As **AI begins shaping what audiences read, watch, and buy**, publishers have a responsibility to rebuild the web on trust — not tracking. By connecting to Utonomy, you’re joining a growing European movement to create a **human-centred web** — one where media thrives through ethics, quality, and transparency.
