Most of your audience doesn’t want to be tracked. That costs you reach, engagement, and revenue.
Upod changes that: users bring their own data in their personal online datastore and share anonymous, consented access to validated demographics, preferences, and intent.
They keep their privacy. You get reliable insights back
Cookie banners and strict privacy regulation make it harder than ever to understand who you’re reaching. Cookie blockers and non-consent make it harder than ever to monetize your audiences.
The impact: less personalisation, lower engagement, ineffective targeting, dropping CPMs, and shrinking margins.
Upod solves this by giving you direct, consent-based access to high-quality first person data, without tracking, and without dependency on Big Tech or rising costs for proprietary first party stacks.
Users who say no to tracking or no to new account sign up still deserve relevant content and personal experiences.
With Upod you can (hyper)personalise experiences for 100% of your audience, not just the ones that accept all cookies or create an account for your site.
Users share verified personal data from their own Personal Online Data storage (Upod).
Each session provides validated demographics and/or preferences and intent fully pseudonymised and fully consented.
Upod runs on the independent infrastructure of a personal datastore foundation (SNDK), ensuring that personal data always remains user-controlled, never commercially owned nor sold. Users are their own gatekeepers.
Utonomy unlocks this personal data on a per session level. Based on trust, not tracking.
Offer your users a clear alternative to tracking.
Deliver richer content recommendations, higher CTR’s, longer sessions, stronger loyalty resulting in increasing advertising yield.
Consented, first-person data feeds directly into your ad server.
Better segmentation, higher eCPM’s, improved yield lead to stronger advertisement returns.
No (expensive) predictive profiles, or lookalike modelling.
Just real user demograhics, preferences and intent based on real permission and trust. Ideal for editorial, commercial and AI driven (hyper)personalisation.
Upod is privacy-by-design and GDPR-compliant by default.
Reduce compliance risks, stay ahead of new regulations, and limit exposure to data breaches, because sensitive data stays under user control.
Users authenticate and return with rich, hyper personal, anonymised session data.
Offer “Use my Upod” as a third choice next to "Accept" / "Decline" Privacy-first (hyper) personalisation, instantly.
Show a lightweight Upod prompt after a user declines cookies. A privacy-friendly alternative that let’s you win back engagement- and monetization performance.
AI is reshaping how audiences read, listen, watch and engage information.
Upod helps publishers build and scale a new standard for the open web: relevance without surveillance, value without dependency and growth build on trust. Not personal data harvesting.
Join the movement and support (re)leveling the EU playing field.
